Hi travel enthousiasts!
We are a group of Belgian tourism students. For one of our courses, we have to compile a new trip for a specific target group. Furthermore, it should be better than the competition. Our concept is an island hopping trip to Fiji for a group of middle-aged travelers. We now have to test the concept and see if people are interested.
In other words: we're looking for your feedback. It would really help us enormously!
The concept
Target audience
People who travel as luxury, but also focus on cultural activities.
Demography
- Age: middle age
- Location: Western Europe (Belgium)
- Income level: high and middle class
- Education: Higher educated
Psychography
- Personality: open minded
- Attitudes / behavior: Steps from comfort zone, need for social contact, ...
- Interests / hobbies: discovery (culture, nature, meeting people, ...)
- Lifestyle: comfortable
The journey
+/- 15 days; 3-4 islands
Group of max 10 travelers
Local tour guide
Accommodation: Regular hotels but still luxurious
Transport: between islands by boat and seaplane
Activities: cultural but also relaxing and more luxurious
Would this trip intrest you? Do you see anything that we could improve? Let us know what you think!
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